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SAN FRANCISCO-An unprecedented hiring increase is expected in the months ahead, so companies need to put strategic plans in place now to ensure they attract the cream of the crop during this frenzy to secure the top talent. Recruitment and retention have become foremost priorities for companies across virtually every sector of the real estate industry, as hiring is heating up in lockstep with the continued recovery of the residential and commercial markets.

hether internally or externally executed by a search firm, recruiting is largely a marketing campaign where you must identify the strengths and selling points of the firm, the role, the team, etc. and make certain those benefits are clearly and effectively articulated to prospective candidates.

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