NEW YORK CITY-Working to reach out to Generation X and Generation Y travelers, Marriott International announced at the New York University International Hospitality Conference that it plans to import its AC Hotels—a brand in its European portfolio—to the United States and the remainder of the Americas.

Launched in 2011 as a joint venture between Marriott International and Spanish group AC Hotels, today AC Hotels by Marriott is comprised of 79 hotels in Spain, Italy, Portugal and France, spanning nearly 9,000 rooms. The collection of properties has particular appeal for the design-conscious, urban-appreciating travelers of younger generations, said Eric Jacobs, chief development officer, select service and extended stay hotels-North America, at the launch event.

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