Thank you for sharing!

Your article was successfully shared with the contacts you provided.

SOUTHFIELD, MI-For owners, developers and property managers, the game is changing. Real estate used to be similar to a game of Risk, where the goal was simply to acquire more territory and build up more resources in strategic locations. While no one is foolish enough to suggest that the old mantra of “location, location, location” is going away any time soon, success in today’s marketplace is increasingly about more than just where you are—it’s about what you can offer.

It is about amenities, innovation, creativity, service and adaptation. Instead of Risk, it is more like chess: a game where planning ahead, staying flexible and edging out your competitors through a combination of anticipation and strategic sophistication.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.