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SAN DIEGO-The recent recession was “not a crisis, but a reset, and those who understand the reset will prosper; those who don’t will be left behind.” So said urbanist Richard Florida, director of the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management, global research professor at New York University and founder of the Creative Class Group, which works closely with governments and companies worldwide. Florida gave a keynote address here yesterday during the PCBC homebuilding trade show in which he redefined what makes America great and what our current economic process is about.

Eschewing the words “recession” and “depression,” Florida reminded attendees of how this country historically moved from an agrarian society to an industrial one to one in which “the mind itself has become the means of production.” He spoke of how we once were a nation of factory workers in an old industrial society, but now only 6% of Americans actually touch things in factories. “Human creativity is the driving force of our economy. We will add 10 million jobs in the creative class in the next decade.”

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