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LOS ANGELES-Imagine telling your top professionals that you’re reducing your per-person square footage, getting rid of private offices and implementing a free-address policy that means their desk is no longer their own.

Does that sound like a conversation you want to have? Well, if you went through the process we just went through, not only would you be okay with having that conversation—you’d be passionately telling your professionals that it will be the best thing that’s happened to them in years.

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