ROSEMONT, IL-For a better idea of what hotels can become in the future, we just have to look to the past. As many members of the Baby Boomer generation can recall, full-service hotels have long occupied an important place in communities across the country. As vibrant social centers and economic powerhouses, the hotel was the weekend destination of choice for families and singles alike. The hotel was the place to go dancing, to get married, to celebrate anniversaries or simply to get a nice meal. Just a few decades ago, hotels were glamorous and exciting—they represented something special, something more—and hotel bars, restaurants and lounges were places to see and be seen.

This is not nostalgia; it is a blueprint.

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