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CHICAGOWith apologies to William Shakespeare, “‘To sell or not to sell?’ That is the question.” For REITs) contemplating strategies for their properties in a volatile economy and an improving commercial real estate market, the dilemma requires thoughtful approaches and preparation. While property managers aren’t the ones who ultimately make that call, they still play a vital role in the decision-making process, according to Jones Lang LaSalle’s Property Management experts. That’s because their management of assets can put owners in the best-possible position to pursue one course or the other.

“As REIT owners debate the pros and cons of selling or holding an asset, there are many ways in which a property management team can partner to provide critical and concrete recommendations for the road ahead,” said Dan Pufunt, president of property management for JLL. “Overall, a thorough property management program should allow an owner to ultimately feel comfortable making either choice.”

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