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ATLANTA—When the holiday season officially kicks off the day after Thanksgiving, retailers will be scurrying to make the most of a compressed shopping season that is six days shorter than last year. In addition to timing considerations, increased competition is also pushing retail operators to re-evaluate their strategies and service offerings this year. 

The National Retail Federation is projecting a 3.9% increase in sales this November and December to $602.1 billion. To achieve this forecasted growth over last year, retailers will need to bring in $9.9 billion per day. Thankfully, according to a recent survey by Accenture, approximately 20% of American shoppers surveyed plan to increase holiday gift-buying budgets by $500.

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