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LOS ANGELES-The addition of Thanksgiving evening shopping at the start of this holiday season increased retail foot traffic over last year, according to Jones Lang LaSalle Retail CEO and president Greg Maloney. The uptick bodes well for holiday sales this season, which is predicted to have a sales increase of 4%.

Overall for Thursday and Friday, foot traffic in JLL retail centers throughout the country was up 25% this year. Centers experienced heavy traffic on Thursday evening between 8 p.m. and 1 a.m., similar to the typical 5 a.m. rush on Black Friday, which was much slower this year. “Really what we did was shift that 5 a.m. shopper to the Thanksgiving shopper between 8 p.m. and 1 a.m.,” Maloney tells GlobeSt.com. “Traffic was way above expectation.”

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