LOS ANGELES—Blake Rogers has joined HFF as director in the firm’s Los Angeles office. In this new position, Rogers will focus on mid-range multifamily investment sale transactions in the greater Los Angeles area, as well as work closely with the form’s investment sales and debt placement teams.

My business practice has always been based on serving client’s needs first, and I am constantly striving for ways to better serve clients and create new relationships,” Rogers tells GlobeSt.com. “HFF’s best-in-class capital markets platform gives me the opportunity to offer existing clients a one-stop shop for all of their capital needs. Not only will we be able to market and sell their multi-housing assets, but can now provide existing clients with debt and equity placement services. Using this unparalleled capital markets knowledge will lead to more aggressive bidding on our listings, which ultimately results in more sales proceeds for our clients. Additionally, HFF’s contact database of national and international investors will also provide our listings with maximum exposure. HFF already has an exceptional reach in the large institutional market in Los Angeles County and surrounding areas, and I will continue to focus on assets under $30 million, which will complement the existing team.

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