Branding Helps Marriage of Medical and Retail

MISSION VIEJO, CA—Health systems are looking to create an identifiable image just like retailers are, another reason why medical users in or near retail centers work so well, NGKF Global Healthcare Services‘ executive managing director Garth Hogan tells GlobeSt.com. Retailers and retail landlords are well aware of the importance of brand image, making the retail sector an ideal location for medical-office space, which is becoming more populated by larger health systems looking to identify with patients.

As GlobeSt.com reported last week, pre-leasing has begun for a new 110,000-square-foot medical-office building to be constructed across from the main entrance to St. Joseph’s-Mission Hospital here. NCA Real Estate is developing the property, which will include a four-story building and a five-story parking structure, and Hogan’s team is handling the leasing effort exclusively for the property. We caught up with Hogan to discuss this development, how his team is handling the leasing and trends in MOB space in Orange County.