SAN FRANCISCO—Mayor Edwin M. Lee recently launched his Shop & Dine in the 49 initiative, challenging residents to do all their shopping and dining within the 49 square miles of San Francisco this holiday season. Mayor Lee revealed the new Citywide campaign in the Castro neighborhood with District 8 Supervisor Scott Wiener, local merchants and small business leaders.

“Our small business and neighborhood commercial corridors are the lifeblood of San Francisco and each of us can make a big difference in keeping them vibrant by choosing to eat and shop local this holiday season,” says Mayor Lee. “Our residents are sophisticated shoppers and diners that understand the value and quality of goods that they buy and the food that they eat, and I encourage all our residents to take my Shop & Dine in the 49 challenge this holiday season.”

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