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SAN FRANCISCO—Wouldn’t it be convenient if someone had clear, intelligent answers to most of your CRE-related questions? Problem solved. Nina J. Gruen, a.k.a. Ms. Real Estate, a.k.a. the principal sociologist overseeing market research and analysis at Gruen Gruen + Associates, is here to answer readers’ questions.

Dear Ms. Real Estate:

You have spoken and written on how the values of the Millennials affect their behavior. I am a mid-size employer (over the last five years my company ranged in size from 45 to 53 workers) and run a more traditional business. My question involves my company directly. Given the priorities of Millennials, how does an organization manage and engage with them to buy into the company vision?

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