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SAN DIEGO—The concept of “If you build it, they will come” no longer works as a philosophy for developing a master plan, Newport Beach, CA-based iStar‘s EVP of land Steve Magee tells GlobeSt.com. Rather, today’s master plans are being designed to truly emulate how the members of that community wish to live, he says. Magee oversees the firm’s western region land portfolio, which consists of large-scale master-planned new community developments. An expert on land, large-scale master-plan development, drought-development considerations and techniques and building for a diverse home-buyer demographic, he was available for interviews on any of these subjects during PCBC here last week. We spoke exclusively with Magee after the conference regarding what to know about master plans and home buyers.

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