Zillow Finishes Trulia Integration

SEATTLE—Zillow Group says it has completed the integration of Trulia. Zillow Group has been working to merge Trulia’s advertising products with Zillow’s since the acquisition closed in February. The integration, originally slated to be complete by the end of 2015, has been completed significantly ahead of schedule with the combination of Zillow and Trulia’s advertising platforms. 

“As we near the end of this transitional year, I am incredibly proud of the speed at which we integrated the Zillow and Trulia advertising products,” said Spencer Rascoff, Zillow Group CEO. “Every one of our ad products—mortgages, rentals, display media, and now real estate agent advertising—are seamlessly integrated so Zillow Group clients can buy advertising from one company, and the ads are shown across multiple consumer brands. We completed this complicated integration months ahead of schedule and are now well-positioned to benefit from our enormous audience scale as we move into 2016.”