DALLAS–Falcon Realty Advisors has promoted Michael Walters to president of the restaurant and entertainment group and Cal Marsh to director of national restaurant accounts.

In his new role, Walters will lead a team that specializes in market strategies, site selection and negotiations on behalf of Falcon’s clients. Marsh’s responsibilities as director will include sourcing new restaurant clients and site selection on the national platform.

“Dallas is among the top five restaurant markets in the U.S. and it continues to flourish, especially with the growing number of companies and people relocating to the DFW area,” Tim Hughes, president and CEO of Falcon Realty Advisors, told GlobeSt,com. “With Michael and Cal heading Falcon’s Restaurant and Entertainment Group, we are well-positioned to expertly advise our clients on how to obtain long-term strategic growth and to remain on top of this highly competitive market.”

The North Texas-based company continues to expand its operations throughout the U.S. Its portfolio of retailers include Whole Foods Market, Petco, Mattress Firm, Robbins Brothers and iPic Theaters. Falcon also represents flourishing emerging brands, such as Meso Maya, Velvet Taco, Grub Burger, Penn Station, Modmarket and Raised Pallet.

Prior to his promotion, Walters served as vice president, where he was responsible for assisting and executing market entries and performing roll out strategies for the company’s restaurant clients. For more than eight years, Walters has exclusively represented restaurants for Falcon Realty Advisors and will continue to do so in his new role.

Marsh brings more than 25 years of restaurant industry experience to the firm, having specialized in corporate site selection and strategic planning on a national, regional and local scale. Prior to joining Falcon Realty Advisors, Marsh served as senior real estate manager at Brinker International and senior director of real estate at California Pizza Kitchen. Marsh also held the position of vice president of real estate at Tavistock Restaurants and spent numerous years in landlord representation for GGP and Poag & McEwen.

Another recent addition to the group is restaurant industry veteran Lane Cardwell, who will serve as a director, advising Falcon Realty Advisors’ restaurant clients on their strategic positioning and concept branding.