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LOS ANGELES—The Los Angeles hotel market is the latest sector to pop, with loads of hotels under development and reports of rising revPAR growth—but there is a looming competitor. At the Lodging Conference last month, developers and investors were buzzing about the Airbnb phenomena—or what some are calling the alternative hotels market—saying that is a major threat to hotel operators nationally. Back in Los Angeles, we sat down exclusively with Lauro Ferroni, the global head of hotels and hospitality research at JLL, to find out how Airbnb is competing in this market—which has yet to bring legal action against Airbnb like New York and San Francisco have. Ferroni says that while Airbnb is part of the conversation, it isn’t having a major impact on the market—and he doesn’t expect it to in the future. Here, we talk to him about how the company is competing with hotels in L.A., what is driving the shift and where he sees this dynamic in the future.

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