MINNEAPOLIS—”Commercial real estate has operated in the same way for decades, and what we have decided to do is focus on the small tenant, which is a very large, underserved group.” That’s Jim Simpson, CEO of Crelow, a technology platform geared toward connecting office tenants and owners with available space to meet their requirements. Launched this past November in Minneapolis, Crelow has also been rolled out in Denver, Phoenix, Houston and Seattle, with the Bay Area up next. The platform will continue rolling out nationally throughout 2016.

Simpson makes it clear that Crelow is not a listings website, nor does it eliminate the commercial brokerages from the equation. In fact, Cushman & Wakefield, CBRE and Transwestern all have used the platform, along with smaller brokerages.

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