Brad Rable Brad Rable is the new director of investments at Paragon Commercial Group.

LOS ANGELES—Brad Rable has joined Paragon Commercial Group as director of Investments, where he will execute the firm’s value-add and daily-needs focused retail investment strategy. Paragon has been increasing its transaction velocity, and Rable will play a vital role in the firm’s future growth.

“Paragon’s investment strategy remains focused on high quality daily-trips-driven retail centers throughout California,” Rable tells “Having more than a decade of professional experience with this product type, our respective investment philosophies overlap very nicely. In short, our investment strategy will not change but we will have more horsepower to execute. The retail market fundamentals remain strong for sophisticated and patient buyers with flexible capital. The Paragon pipeline continues to demonstrate steady growth and we are well positioned to continue acquiring value-add retail assets throughout California. Our team will continue to execute on repositioning within our existing portfolio as well as new acquisition opportunities that present themselves as the retail landscape continues its current transformation.”

Paragon currently investing capital from its second joint venture with Canyon Catalyst Fund, a CalPERS fund affiliated with Canyon Partners Real Estate.  The firm also recently opened a Northern California office as well, all effects of the firm’s growth. Rable plans to keep the growth momentum going. “Paragon has a demonstrated historical track record as a highly successful developer, investor and operator of retail properties,” he says. “As demographic shifts and consumer behavior continue to evolve, the retail landscape is evolving accordingly thereby presenting interesting new investment opportunities for those on the forefront of this evolution. As part of my responsibilities I will be ensuring the continued successful execution of our investment strategy into this exciting retail landscape.”

Rable joins the Paragon from CBRE, where he served as VP of the national retail investment group of the West. His resume also includes experience at Evergreen Development and Development Planning & Financing Group. His strong development background and relationships made him an ideal fit for the position. For Rable, it was also a great fit. “The founding partners of Paragon have created a platform that combines institutional execution with entrepreneurial vision. The offer to join the Paragon team as director of investments provides a great opportunity for me to be directly involved in the company’s strategic direction and business plan execution,” he explains. “Paragon is well capitalized and well positioned to adapt to the evolving opportunities that real estate cycles provide and I am excited to be at that forefront with a great group of partners.”