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Souferian Group's Be Be is located at 1800 N. Highland Ave., a seven-story, 88,000-square-foot building in Hollywood.

LOS ANGELES—“Bland has left the building,” is the mantra of the Souferian Group’s new office product Be—a convergence of hospitality and office spaces. Be brings cultivated lifestyle spaces, complete with amenities and services that one would find in the most luxury apartment and hotel properties, to the office market. While office spaces have evolved significantly in the past few years, this new iteration of office space will break down the barrier between life and work.

“We are really trying to be the next generation of office space, and we are living on the intersection of where commercial real estate meets hospitality,” Behzad Souferian, founder and CEO of the Souferian Group, tells GlobeSt.com. “We wanted to create a face or identity for the office sector and be the marketed leader by bringing this product that really hasn’t existed. We think this will be the catalyst for a dramatic change in the office market.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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