Renters Don’t Need a Tour to Sign a Lease

Chase Harrington

The in-person tour has gone the way of the buggy whip. Today, prospective renters are more reliant on virtual tours and property photos to sign a lease than an in-person tour. Would-be renters prefer the comfort of apartment hunting from home and using technology. In fact, according to research from Entrata, 25% of renters surveyed signed a lease without seeing an apartment at all.

“Virtual tours and photos provide a way for would-be tenants to get a sense of what an apartment and community look like without having to leave their home or travel to the location,” Chase Harrington, president and COO at Entrata, tells GlobeSt.com. “This is ideal in today’s fast-paced culture where apartment hunters don’t have the time available to stop and see apartments they’re interested in.”