NEW YORK CITY—A 40 percent increase in traffic has been marked in the Williamsburg section of Brooklyn. Lee & AssociatesJaime Schultz attributes that in part to the arrival this year of such staple retail names as Apple and Whole Foods.

The growing popularity of Brooklyn as a whole is reflected in rents that often compete—favorably—to those in Manhattan. For a complete picture of all that’s taking place on the Brooklyn retail front, click on the exclusive video interview with Schultz, recorded during the recent ICSC New York Dealmaking Conference in Manhattan.