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Trimont CEO Brian Ward “We are going to be very clear about our value proposition to the marketplace,” Ward says.

ATLANTA—Last month, Trimont Real Estate Advisors, with more than $99 billion of client assets under management in the US and Europe, announced a corporate reorganization intended to emphasize its core competencies. CEO Brian Ward tells GlobeSt.com the move comes in response to a growing demand for specialized solutions to increasingly complex transactional needs. Complex transactions are a Trimont specialty, but a complex platform, as Trimont had become, was a prime candidate for streamlining.

“What we wanted to do was take what was once 24 separate service lines and boil them into a very clear, very consise strategy that was not only easy to execute but also for people understand internally and externally,” says Ward, who joined Trimont as CEO this past January, a few months after its acquisition by Minneapolis-based Varde Partners. In his first few months with Trimont, “I found that we had clients who didn’t really understand what we did—our capabilities, the depth and breadth of our services. In fact, we had sort of lost our value proposition to the marketplace. So what I’m trying to do is take our message back and build a very clear business model that was built for success through this next part of the real estate cycle.”

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.

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