"It's not a cookie cutter," PREIT's Joseph F. Coradino says. "The answer tends to be market driven."
Rubenstein’s business plan calls for the creation of walking connections to a new retail center currently being built adjacent to the Research Plaza property, which will help tenants access the new retail amenities at the complex.
The popularity of Coachella Music Festival has helped rocket the dessert community into an entertainment and retail hub.
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