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Steve Case Case: “It’s important to check with customers continuously to gauge how their needs are evolving and incorporate any new feedback into the services and experiences you offer.”

IRVINE, CA—Focusing deeply on understanding the needs and desires of your customer, then using that knowledge to create the most compelling workplace communities possible is key when a newly developed property is leasing up fast, Irvine Co. Office Properties EVP Steve Case tells GlobeSt.com. The firm recently signed six new leasing transactions at its 200 Spectrum Center Dr. property here, bringing the asset up to 93% leased just one year after the 21-story office building’s opening. The leasing momentum in Irvine Spectrum—one of California’s premier mixed-use communities—is expected to continue this summer with the opening of a 21-story sister building at 400 Spectrum Center Dr.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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