Lisa Meylor Meylor says there are ways developments can create tech-based sales and marketing strategies.

RANCHO CORDOVA, CA—According to the NAR home buyer and seller generational trends report 2017, 89% of Boomers and 99% of Millennials search online for homes. In other words, every generation of buyer and renter expects some sort of digital engagement, and builders and owners are finding the right tools to meet those expectations.