Chris Bell Bell says 3D today means so much more than capture, gaming and virtual walk-throughs.

SAN FRANCISCO—3D technology is knocking at the door of the commercial real estate world and in many firms, it has been welcomed in. As part of that marketing and adoption effort, former Apple iTunes exec Chris Bell was recently named Matterport‘s new chief marketing officer. Bell was previously the head of worldwide marketing and product management for Apple’s iTunes division, where he was responsible for overseeing marketing for iTunes’ flagship products across 119 countries in support of a $5 billion online retail business.