World Commerce Online Inc. has signed on a new client for itsplanned Fruit2Trade operation scheduled to debut in January.Germany's Atlanta Group, a 98-year-old produce operator, is buyingsoftware and other components from World Commerce to launch aEuropean electronic marketplace for fruits and vegetables.

The value of the deal wasn't disclosed. Atlanta's existing fooddistribution network comprises 26 locations in German, Austria,Spain, The Netherlands, Italy and Eastern European countries.

The Fruit2Trade operation will allow buyers and sellers tocomplete deals online. World Commerce operates its ownbusiness-to-business marketplaces for the floral and fresh produceindustries, and markets its technology and systems to otherfirms.

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.