World Commerce Online Inc. has signed on a new client for itsplanned Fruit2Trade operation scheduled to debut in January.Germany's Atlanta Group, a 98-year-old produce operator, is buyingsoftware and other components from World Commerce to launch aEuropean electronic marketplace for fruits and vegetables.
The value of the deal wasn't disclosed. Atlanta's existing fooddistribution network comprises 26 locations in German, Austria,Spain, The Netherlands, Italy and Eastern European countries.
The Fruit2Trade operation will allow buyers and sellers tocomplete deals online. World Commerce operates its ownbusiness-to-business marketplaces for the floral and fresh produceindustries, and markets its technology and systems to otherfirms.
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