CRE Marketing

CRE marketing is a specialized space that requires specialized coverage. Read your industry-specific issues, news and developments here.

News

JLL Appoints Global Chief Marketing Officer

Ingrid Tunberg |

Within his new role, Siddharth Taparia will be responsible for JLL’s worldwide marketing strategy and will work to grow the firm’s brand equity.
Features

Online Reviews Are One Key Trend to Attract New Apartment Residents

Paul Bergeron |

Panelists at the Apartmentalize Conference here in Chicago say that reviews demonstrate how a community handled – and is handling – pandemic situation and can lead to a win over prospects.
News

HQ Capital Real Estate Finalizes Strategic Partnership, Rebrands

Natalie Dolce |

New majority shareholders Concord Pacific and HB Management will continue to drive platform’s growth in U.S. multifamily investments, and add significant value through their combined expertise.

Analysis

How 2020’s Apartment Marketing Technology Revolution is Powering 2021

Paul Bergeron |

Savvy owner-managers are leveraging the great advances that came out of the pandemic.
Analysis

Do Green Features Matter in Property Marketing? One Survey Paints a Mixed Picture

Les Shaver |

Most agents and brokers said that energy efficiency promotion in listings was very or somewhat valuable.
Features

It’s Time for CRE to Bridge the Marketing Tech Divide

Natalie Dolce |

The CRE industry has made significant strides over the years adopting advanced technology such as AI or 3D virtual tools. But we must catch up, and quickly, with marketing tech.
Features

Bots Solve Problem of Too Many Unqualified Apartment Leads

Paul Bergeron |

“Our staff was spending too much time following up with prospects and when they did, it was going nowhere.”
Features

Gates Hudson Riding High with Diverse Marketing Campaigns

Paul Bergeron |

Savvy mid-sized third-party operator optimizes budget, finds new effective channels
Event

How to Build Your Own CRE Brand

Natalie Dolce |

Be relatable. Join a networking group. There are many ways to build your own brand in commercial real estate.
Event

GlobeSt.com Hosts Awards Dinner, Honors 2021 Woman of Influence Winners

Natalie Dolce |

GlobeSt.com and GlobeSt. Real Estate Forum was able to honor this year’s woman of influence in person in Park City, UT, after a record-breaking year of submissions.

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Resources

How to Navigate the New Frontier for Commercial Real Estate

From Brivo

As employees start to return to the office there are many concerns needing to be addressed. This ebook serves as a guide for companies looking to recalibrate their staffing and facility requirements in the post-COVID environment. Learn how to increase security automation, elevate tenant experience, and enhance the safety of all people.

Download Resource ›
6 Ways to Make Your Building Smarter and Your Residents Happier

From RealPage Inc.

Transforming your property into a smart building can reduce costs, increase revenue, and help you meet growing sustainability expectations. Download this white paper for six smart solutions that will help you complete the transformation.

Download Resource ›
Home Unbound: Transitioning Back to the Office After COVID

From Brivo

Is your office ready for employees to return? Download this report to learn the top concerns employees have in returning to the office, and protocols you can put in place to make them feel safe.

Download Resource ›

Browse More Resources →

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