CRE Marketing

CRE marketing is a specialized space that requires specialized coverage. Read your industry-specific issues, news and developments here.

Commentary

8 Knockout Approaches to Virtual Networking

Michael Goldberg |

Here are ideas about how to still be you, in a new way.
Features

CRE CRM Vendor Makes Product Free to Brokerages for 2020

Lisa Brown |

With this unprecedented global economic shakeup, Industrial Science Renaissance/IndSR is allowing brokerages and agents free use of its CRM platform, Foundry, for the remainder of 2020.
Commentary

How To Appropriately Market Yourself and Your Firm During a Global Crisis

Stefanie Marrone |

The most important thing you can do right now in these uncertain times is to be more human and be patient. Lead with empathy.

Commentary

Remote Marketing Strategies: Value-Added Services You Can Deliver Virtually Now

Stacy West Clark |

Whether you have always worked remotely or are new to it in March 2020, there are so many things you can be doing for clients—right now—that are both extremely helpful to them and will also ensure you get more work down the road.
Features

As Coronavirus Concerns Grow, Employers Grapple With How to Manage Stakeholder Relationships

Jolie Balido and Tina van der Ven |

With a Coronavirus threat putting so much at stake, employers want to know how to keep their businesses operating, while meeting the changing needs of their key stakeholders.
Commentary

A Guide to Repurposing Retail Centers

Thomas J. Bisacquino |

Every underperforming or shuttered mall has its own set of opportunities and obstacles.
Features

What Investors Need to Know About Distressed Funds

Les Shaver |

When buying distressed debt, a buyer needs to have full knowledge of the loan and the asset.
Commentary

Google Sets Great Example of How Not to Handle a Corporate Crisis

Jolie Balido |

In my experience managing all types of crises for corporate giants in a spectrum of industries including technology, law, financial services and health care, I have been consistently amazed how well-pedigreed professionals can lack a fundamental ingredient in crisis management: common sense.
Research

CRE Activity Could Pause for the US Election

Erika Morphy |

“I think in the first half of the year capital will rush to put money to work ahead of the election and before the Fed changes its mind on interest rates.”
Features

Current Real Estate Advisors Prizes Social Media for Customer Acquisitions

Mariah Brown |

Commercial real estate firm Current Real Estate Advisors is taking a different approach to the traditional way customer acquisitions and leases are done. The firm is leveraging social media to engage new customers and find retail and office space for clients.

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Resources

The Four Success Pillars of Commercial Real Estate

From RealPage

These four pillars of success will help you leverage the strength of the CRE market in 2020; while navigating unexpected industry challenges to thrive and separate yourself from the competition.

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CRE Marketing

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