CRE Marketing

Event

Social Media Standouts Reign Supreme In CRE

Mariah Brown |

With all the buzz coming from different directions on social media, grabbing the attention of audiences has become a rat race, leaving many asking, “how do you stand out in the noisy world of media?”

Features

Influencers In Marketing

Erika Morphy |

Marketers are just as integral to the art and science of owning and managing real estate as the finance and broker functions, and should be acknowledged as so.

Features

CRE Marketers Chart a Different Course

Lisa Brown |

There is much information available about marketing, but the game changes when the target industry is commercial real estate.

Features

Maximizing Multifamily Leases through Smarter Marketing

Lisa Brown |

Some 80% of apartment residents say they visited a property website before renting and most Millennials are laser-focused on location, amenities, lifestyle, pricing and ease of doing business.

News

MoxiWorks Acquires Automated Marketing Service, Imprev

Ingrid Tunberg |

Imprev’s services will be implemented in MoxiWork’s products, software and platform to improve brokerage processes.

Features

Your Most Important PR Habit: Getting Ahead of the News

Jean-Luc Renault |

Ever tried pitching a story about something that took place a few days ago, or a trend that’s already been covered? It doesn’t work out so well.

Commentary

Mistakes That Doom Your Firm's Marketing

John Graham |

Marketing is a fragile function, and its efforts can easily be undermined and rendered ineffective.

News

Tech Provider VTS Acquires Retail Marketing Platform PropertyCapsule

Mariah Brown |

The technology providers joined forces to capitalize on the rising demand for platforms that automate the marketing of retail assets.

Ten-X Launches New Mobile App

Kelsi Maree Borland |

Half of real estate professionals are now using mobile devices to manage and track deals.

Features

How to Get Community Buy-In for a Retail-to-Industrial Conversion

Erika Morphy |

“You can never assume that people will welcome you with open arms."