The Houston-based firm is rumored to be in negotiations with SanJose Arena management, which has said that it wants to find a wayto increase funds at the 17,500-seat venue without affecting ticketprices.

The San Jose Arena is owned by the city and run by the San JoseSharks, a hockey team. It opened in 1993.

If the arena were renamed, it certainly wouldn't be a first inthe Bay Area. Wireless firm 3Com paid $4 for naming rights at theformer Candlestick Park in San Francisco, and Network Associatespaid $6 million for those rights at the former OaklandColiseum.

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