The Houston-based firm is rumored to be in negotiations with SanJose Arena management, which has said that it wants to find a wayto increase funds at the 17,500-seat venue without affecting ticketprices.

The San Jose Arena is owned by the city and run by the San JoseSharks, a hockey team. It opened in 1993.

If the arena were renamed, it certainly wouldn't be a first inthe Bay Area. Wireless firm 3Com paid $4 for naming rights at theformer Candlestick Park in San Francisco, and Network Associatespaid $6 million for those rights at the former OaklandColiseum.

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.