The 1998 record of 1,450 home sales has already been broken.TWOC has sold 1,496 units to date, and it keeps on selling. For thefirst time, new home sales have exceeded 100 each month for thefirst 10 months of this year. June's sales 197 total represents thehighest one-month total ever recorded for The Woodlands. TheOctober total of 148 had topped a record-setting October 1998 tallyof 121 sales.

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To make sure it meets that 1,700 target by year's end, thecompany has introduced a "New Home for the Holidays" promotion. A$1,000 Foley's gift certificate and builders' specials are beingoffered as incentives to buy a new home before Dec. 31.Registration is being done via the Homefinder Center.

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President and CEO Michael H. Richmond told GlobeSt.com that "thegreat variety of new homes offered in The Woodlands - includingaffordable residences and those in neighborhoods designedespecially for active adults - is a key factor in theserecord-breaking results."

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There are 36 homebuilders active in The Woodlands, offering newtown homes, patio homes, family homes and custom estates pricedfrom the $80,000's to more than $1 million. "Excellence of schools,the wooded environment, places of worship, shopping, dining,recreation and entertainment amenities are among the advantagescited by buyers," he says. Richmond also points to a new policythat calls for builders to have homes ready for move-in within 120days of purchase. "People are no longer willing to wait extendedperiods of time for their new home," he emphasizes.

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The large number of new jobs being created by existing companiesas well as those moving to The Woodlands are sparking the robustsales results, Richmond says. "These new residents are vital tomaking The Woodlands attractive to more and better retailers andthey contribute to growth in the tax base that helps supportcommunity services," he assesses.

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The 1,700 mark may allow the community to move up in nationalrankings, where The Woodlands is currently sixth in the nation fornew home sales at master-planned communities.

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