Star East's move follows an earlier first-quarter sharespurchase that raised its ownership interest to 14.3%. That move,like the current filing with the Securities and ExchangeCommission, didn't surprise industry watchers since Star East isPlanet Hollywood's franchise operator of record in Asia. The twofirms are a mutual admiration society with Planet currently owning6% of Star East stock.

Star East buys shares through Magnetic Light Profits, awholly-owned subsidiary based in the British Virgin Islands. StarEast and other investors in Planet Hollywood dole out limitednumbers of class B stock to selected entertainment industrycelebrities in exchange for their appearances at restaurantopenings and special events promoted by the restaurant company.

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