They are Heathrow-Markham Woods, Winter Park and the Bay Hill-Windermere area where Stirling International Realty's newest $250,000 facility will be located. The project is being completed in Building 6 at the under-construction 270,000-sf Plaza Venezia at the southwest corner of Sand Lake Road and Dr. Phillips Boulevard. The offices will open in March.

Stirling International Realty has closed on a 10-year, 3,400-sf lease aggregately valued at an estimated $1 million for the premises being developed by Boyd Development Corp.

Soderstrom opened his third showcase last year in the Winter Park Village, eight miles north of Downtown. His newest venture, however, could potentially grow his company faster than it ever has in its 10-year existence.

"Southwest Orlando has grown significantly in the past three years as a luxury home market," Soderstrom tells GlobeSt.com. "We field frequent requests from clients in our Heathrow and Winter Park offices for luxury home opportunities in the southwest region."

Strong demographics in the exclusive Bay Hill area, where national golf tournaments are held, show the average household income in a three-mile radius is $88,000. Soderstrom is also banking on Plaza Venzia's strategic location--two miles from Universal Orlando, the four-million-sf Orange County Convention Center and tourist-heavy International Drive boasting 20,000 hotel rooms.

The first-phase construction of 130,000 sf at Plaza Venezia was completed in October. The second 90,000-sf phase is scheduled to be finished in the spring. The final phase will break ground in April. The estimated hard construction cost of the 34-acre center is $40 million.

Instant Insights /

Luxury Home Realtor Plans $250,000 Showcase Center at High-End Retail Hub

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