E.Piphany's 24,000-SF Lease Could Signal Further Evolution of Times Square

NEW YORK CITY-Once seedy Times Square is now the home of various entertainment and themed locations, as well as new large-scale office projects billing themselves as futuristic visions of office space among the lights of the tourist hotspot. This latest deal, the leasing of 24,000 sf of office space at 1500 Broadway by California-based software company E.Piphany, marks the blending of the new family fun spot, office location and Silicon Alley.

“This lease really signals that Times Square is considered a class A business district with a world-renowned address,” says Andrew Sachs of Insignia/ESG, who with colleague Andrew Peretz represented the tenant. “The tenant really wanted a quality building that was equidistant between Grand Central and Penn Station. The floor-plates were also ideal for what they wanted to do with the space.”

E.Piphany will use the location as their primary outpost on the East Coast. The tenant saw this location as conducive for attracting its customer-base with neighbors such as Edelman Public Relations, Lucent Technologies and the broadcasting location for ABC’s Good Morning America sited in the same building.