The General Growth Properties Tourism Audit estimates tourists spent more than $1 billion in 2000 at 29 top tourism centers in the REIT's portfolio, accounting for 31% of sales there. General Growth Properties cites Ala Moana Center in Honolulu, Tysons Galleria in the Washington, DC market and Mall Del Norte in Laredo, TX as centers in top tourism markets.
General Growth Properties will unveil its "America's Favorite Shopping Destinations" campaign at major domestic and international travel trade shows. "The 'America's Favorite Shopping Destinations' branding strategy reflects the brands and store selections that GGP centers are known for -- where locals shop with friends and family," says Jenny Forst, General Growth Properties vice president of marketing. "This is important since 'friends & family' visits represent a major part of domestic tourism in many GGP markets, and most international guests shop where they are referred by their friends and family."
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