General Growth Focuses on Tourism Market

CHICAGO-Attention out-of-town shoppers: General Growth Properties, Inc. wants you to visit one of their shopping centers. The retail REIT with 127 million sf in 146 regional malls is targeting potential shoppers in top tourism markets in a new marketing campaign.

The General Growth Properties Tourism Audit estimates tourists spent more than $1 billion in 2000 at 29 top tourism centers in the REIT’s portfolio, accounting for 31% of sales there. General Growth Properties cites Ala Moana Center in Honolulu, Tysons Galleria in the Washington, DC market and Mall Del Norte in Laredo, TX as centers in top tourism markets.