Coley, formerly head of Crow's corporate advisory services eastern division, is restructuring the 53-year-old company's operations here by giving six other professionals new responsibilities. It's the widest reshuffling of Crow's staff strength here in at least a decade.

The moves follow the parent company's recently announced reorganization strategy which creates 14 national mega markets. Florida, New York, Chicago, Los Angeles, Atlanta and Dallas are among those markets. Each mega market will have its own managing director.

"National client services are complex and typically involve the integration of multiple services across multiple locations," Coley tells GlobeSt.com. "Our Florida business has grown to a scale and breadth that demands a full range of client services."

The firm's statewide property management portfolio totals 31 million sf. The transaction services group posted volume of $846 million in 2000.

Coley will oversee the company's delivery of property, transaction, facilities, energy and project management services, and lease administration to corporate and institutional clients throughout Florida.

The new strategy puts all of Crow's domestic and international services generated in the state under Coley's leadership. Development and investment activities are delivered through the Development and Investment Group.

Curt Grantham, the current managing director of North Florida, is being tapped for new responsibilities that will be announced shortly.

Brokers Paul Ellis and Gary Crane are stepping into senior leadership positions for Crow's corporate and institutional business. Jimmy Johnson will head corporate advisory services.

Paul See, an alliance director for the firm's Florida Power & Light account, is being given more duties in the facilities management sector. Andy Petry takes over all property management and project leasing activities in South Florida. Paul Strader is doing the same in North Florida.

Coley has been a Central Florida commercial real estate professional since 1982. He participated as a broker/developer in numerous landmark developments such as Tower Place at Maitland Summit, North Lake Business Park in Altamonte Springs and Lee Vista Center near Orlando International Airport. Coley has brokered or co-brokered two million sf of industrial properties in the 4,000-acre Orlando Central Park, the area's largest business enclave.

Among his clients are American Express, Bank of America, SouthTrust Bank, Economic Development Commission of Mid- Florida Inc., and the law firms of Gray, Harris & Robinson, Holland & Knight, Greenberg Traurig, and Wicker, Smith, Tutan, O'Hara, McCoy, Graham & Ford.

Crow has a staff of 100 in Orlando, 56 in Jacksonville, FL, 32 in Tampa, FL and 113 in South Florida. Globally, the New York Stock Exchange-traded company has a strategic alliance with Savills PLC, a London-based property services firm and with Trammell Crow Savills Ltd.

Instant Insights /

Woody Coley Heads Trammell Crow's New Florida Mega-Market

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