To make it happen, Starbucks has been joint venturing with Bon Appetit Group AG, the Switzerland-based company with which Starbucks opened its first continental European store in Zurich on March 8.

The Austrian joint venture is operating under the name Austrian Star GmbH. Bon Appetit holds 80.5% of the venture and Starbucks the rest.In a move highly un-European, Starbucks stores in Europe are and will continue to be non-smoking establishments. The company says it's for the benefit of the beans.

Starbucks' stock fell 78 cents to $21.99 in Tuesday's trading. In afternoon trading on Thursday, shares were off 1 cent to $21.98. The 52-week range of the company's stock price is $17.28-$25.65.

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