Parent company R Griggs Group Ltd. of Britain already has twostores in England and two stores in France. The U.S. division saysit thought about opening it first U.S. store in a larger market,but decided to drop the first fledgling close to the nest.Eventually, the company wants storefronts in New York, Chicago, SanFrancisco and Los Angeles.<PThe Portland store is less than ablock from Nordstrom and the city's busiest public square,and near Gap and Abercrombie & Fitch, two other retailersfocused on the same under 30 demographic. National Retail ManagerMickey Chandler says the Portland store will carry the most diversecollection of Dr. Martens in the US. "It will also serve assomewhat of a lab for us to first-hand spot hot products, emergingtrends and other information highly useful to our retail partners,"he adds.

Dr. Martens is among the hippest shoe manufacturers in theworld. Bands such as The Who, The Sex Pistols, Depeche Mode andNirvana have adopted the brand as their footwear of choice, makingthe brand popular worldwide. The company's corporate-owned storesare being designed with the company's connection with musicians inmind.

Designed by Portland's DisplayWorks, the Portland store willinclude an Artist Lounge/"Chill" space for customers and touringartists visiting Portland. Defined by chain mesh curtains andgraced with a vintage, cherry red Chesterfield leather sofa, thelounge will play host to rock stars and shoppers and the occasionalartist performance.

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