Home shopping giant QVC, known for selling fine fashions, jewelry and home accessories via television broadcast and through its Internet site, is expanding its pilot store, QVC@The Mall, which opened earlier this month. QVC plans to operate a studio and air live TV broadcasts from their 2,500-sf store.

"Our pilot store proved to be the answer for shoppers who like our products but wanted to touch and feel them before purchasing," says QVC@The Mall VP Nan Russell.

The Apple store also recently opened and offers an interesting way to buy a computer. Rather than just hear about megahertz and megabytes, customers can now learn and experience the things they can actually do with a computer, like make movies, burn custom music CDs and publish their digitalphotos on a personal website. The Apple store is organized into sections to make it easy for both the novice and computer-savvycustomers.