The Rotunda Partners took on the construction challenge in 1999, after a renovation project started by Myron Zimmerman failed in the 1980's due to lack of funding. The bank sold the property to the city of Oakland, which entered a joint investment with the Rotunda Partners

The 88-year-old, 350,000 sf property, has been vacant for almost two decades. The former department store was dormant as the first renovation effort took place, and then was severely damaged by the Loma Prieta earthquake in 1989.

The development cost was about $40 million, with $12 million from the city's redevelopment agency. The city considered the renovation to be critical in building Oakland's commercial market, an assumption that turned out to be true.