With an annual economic impact of $6 billion, tourism is one ofthe state's key industries, says the OTC, and to ensure the healthand viability of the industry moving forward, the Commission isconsulting with business partners, community leaders, tourismorganizations, and state and national officials to develop ashort-term "Tourism Industry Crisis Response" plan. It will addressthe tragic events and recent changes in the industry, as well asany appropriate changes in statewide marketing efforts.

The Oregon Tourism Commission is an independent arm of theOregon Economic and Community Development Department. It directsthe state's tourism marketing and development efforts. Thecommission has a staff of nine and a $6.4 million biennial budgetfunded by lottery revenues.

The crisis response plan, set to be released by mid-October,will be available online at http://www.traveloregon.com/responseand through the Oregon Tourism Commission office in Salem,503.986.0000.

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