Rick Craig, Simmons Vedder's director of multifamilydevelopment, tells GlobeSt.com that the minute he saw the tractwith its central, prestigious location between downtown and theGalleria, he knew he wanted it. Dirt already is being moved on theproject, located on the site of the Gulf Publishing Building.

Craig says Simmons Vedder, which has developed mostly gardenapartments in the past, considered many different design ideas forthe property. A high-rise design won after considering the tract'ssize tract and the views that could be preserved. Units will rangefrom 900 sf to 4,000 sf penthouses. Craig says the averageapartment size is 1,650 sf to 2,000 sf. Rent will range from $1,500to $3,000 per month, with penthouses commanding about $7,000monthly. The units include amenities such as marble entries,10-foot ceilings with crown moulding in living rooms, dining roomsand bedrooms and some units with hard wood floors in the living anddining rooms.

The contemporary-style building's floors and walls will beconstructed with a tunnel technique to enhance structural strengthand fire resistance. Some architectural friezes from the originalGulf Publishing Building will be incorporated into the portecochere. Steinberg Collaborative of Houston and Ambrose, McEnanyand House Architects, also of Houston, designed the building.Dallas-based Mesa Design is the landscape architect. Houston's D.E.Harvey is the general contractor.

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