The trade group monitored 22 statewide parks in this 600-mile long state. Business was down an average 25% throughout the state. Orlando was hit hardest, largely because of the volume of new and planned hotel rooms, says the Orlando/Orange County Visitors Bureau.
The bureau, headed by Bill Peeper, is spending $5 million on a promotional tourism package that comprises electronic and print media advertising; discounts at hotels and attractions; and related tourist-attracting concepts.
Attendance at attractions fell 50% in the first week after the attacks but recovered and was down by 10% for the week ended Oct. 2.
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