Cencor Realty Services is steering the 15-acre retail project for Wattsec Ltd., a group of investors including Dallas-based Haggard Properties. It's all so preliminary that a ballpark cost can't be gamed out and the architect isn't yet on board. But, the race for would-be tenants is on, thanks to the $1-million completion of Windhaven Parkway, paid for via private funds from an LP managed by Cencor and in conjunction with Haggard Properties, Weitzman Group and Jack in the Box.

The road completion opens up hundreds of West Plano acreage to a full gamut of retail, office campus and residential development. Windhaven Pavilion gets 15 acres at the southeast corner of the tollway and Windhaven Parkway for the first leg of retail. "This is a very good going home and get to work location," David Wilson, Cencor development partner, tells GlobeSt.com.

Windhaven Pavilion must be 50% to 60% pre-leased before dirt moves, says Wilson. About 1 1/2 acres of the targeted acreage–a small fraction of the Haggard family's holdings in the immediate vicinity–now houses a combo Jack in the Box eatery, Shell service station and convenience store.

Wilson confides that many are talking about jumping on the Windhaven Pavilion bandwagon, but no one's signed as yet. The prospects are all retail, restaurant and entertainment related venues, not the mainstay grocery anchor. Besides, Haggard already has two grocery-anchored centers at other tollway interchanges. All this development banter has Haggard Properties considering a 70,000-sf expansion to its 181,000-sf Windhaven Plaza, anchored by a Kroger and Academy Sports.

Key to any development in Haggard's West Plano holdings was getting the completion of about three-quarters of a mile of Windhaven Parkway to connect the tollway, Parker Road, Spring Creek Parkway and Willow Bend Drive. "To make it work, we needed to get this road in," Wilson explains. "It exposes a lot of land that otherwise wouldn't have been seen." The exposed acreage is sure to bring residential, office campus and retail. Wilson says he's also heard that the City of Plano is talking to the Haggard family about cornering a parcel for a sports complex.