For example, the last report for October showed an average 68%occupancy level at the end of month, following a disastrous plateauof 30% the weekend following the Sept. 11 terrorist attacks in NewYork and Washington, DC. Normal occupancy levels in the comparableperiod are 70% to 90%. The break-even point is 65%.

September occupancy averaged 44.6% versus an average 62.1% inAugust. Average daily room rates in the last week of October werein the $75 to $77 range. A year ago, the range was $85 to $88.

"Rates are not an issue in the Orlando market," Robin L. Webb, aformer hotel manager and industry consultant for 30 years, tellsGlobeSt.com. "Orlando has always been and continues to be one ofthe world's best travel values."

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