The mortgage banker feels he can reach his target by zeroing inon the multifamily market, the favorite product among most lenderstoday.

"Demand is catching up with supply" in metro Orlando'smultifamily market, Cohen tells GlobeSt.com. In 1999, for example,15,000 apartment units came on line. This year, only 6,000 newunits surfaced.

"That's barely a year's supply, assuming new apartmentconstruction is going at the same time," Cohen says.

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