Fast Horse has been retained to develop an overall brand identity for Excelsior & Grand, as well as to assist with creation and execution of all marketing efforts, including consumer public relations and promotions. Fast Horse also will coordinate and assistwith creation of the development's Web site, www.excelsiorandgrand.com, as well as all sales collateral and marketing communications efforts.
"We chose Fast Horse because they really understood and reflected the urban, active brand we're trying to establish with the Excelsior & Grand project," says Bob Cunningham, a principal of TOLD Development.
Minneapolis-based Fast Horse specializes in consumer marketing public relations, and its clients include the Coca-Cola Co. in Atlanta and AMC Theatres in Kansas City.
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