The first store recently opened in Denver, and Leticia Calzada, the consul general ofMexico, attended its grand opening. Calzada says the cooperative retail effort would benefit people of Mexican descent living in the US.
"Our opening reflects the growing impact of this culture, now exceeding 35 million citizens and representing approximately 12.5% of the total US population," says Ron Marshall, president and CEO of Nash Finch. "The Hispanic population grew at a rate of nearly 58% in the last decade."
Nash Finch selected Denver for its first store based on the large concentration of Hispanic area residents, plus focus group testing and market research that confirms the potential of the locale for the citizens and the company alike.
The word Avanza was chosen because it is a "short, easy-to-pronounce and memorable name" that means "advance" in Spanish.
Nash Finch currently owns and operates 112 stores in the Upper Midwest, principally supermarkets under the Buy n Save, Econofoods, Sun Mart and Family Thrift Center trade names.
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