The marketing alliance, known as "Go West Outlet Shopping," focuses on seven different shopping centers, including Fashion Outlets of Las Vegas. The other six retail complexes are the Carlsbad Company Stores, in Carlsbad, CA; the Cabazon Outlets located near Palm Springs, CA; the Woodburn Company Stores located south of Portland, OR; the Outlets at Anthem in Phoenix, AZ; the Citadel Outlets in Los Angeles, CA; and the Lake Elsinore Outlets in Lake Elsinore, CA.

The two companies have also created a Go West Outlet Shopping Travel Planner that promotes outlet shopping to tour operators and tour wholesalers. "Since shopping is ranked as the number one activity by travelers when on vacation, this alliance allows our marketing efforts to be combined in order to reach tourist and offer them great discounts and VIP treatment at each center," says Steven L. Craig, manager partner of Craig Realty Group.